Google launches AI search tools for a small number of US users, but India could have to wait

Google launched Search Generative Experience (SGE) earlier this month. This new collection of features uses generative AI to improve Search.

Search Labs, Google’s new platform for experimenting with search features, is now inviting select users to try its revamped search engine powered by generative AI. It is still guarded by a waitlist. However, two weeks following its launch at the I/O 2023 event, at least some users are starting to get access now.

In case you missed it, Google introduced Search Generative Experience (SGE) earlier this month. This new collection of capabilities uses generative AI to improve Search. One of these options is AI-generated summaries, which place a succinct summary of the subject above the standard blue links in the search results.

By asking follow-up questions or selecting from the suggested activities, users may engage with the AI and learn more. In order for users to confirm the authenticity of the data and learn how the AI chose the sites for review, the AI also offers links to the information's original sources. They may utilise SGE to find a variety of goods and topics to think about when purchasing.

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In addition to SGE, Labs currently include a couple of other features. One is Add to Sheets, which adds a button to every link in your search results allowing you to quickly add links to a sheet of your choice. The second is Code Tips, an AI-powered solution built specifically to help you write and fix code.

With these new generative AI features, Google, which holds around 90% of the worldwide search engine market, has the potential to revolutionise the search and SEO sectors. Websites and businesses may compete to be featured in the AI summary rather than the links that will be pushed down below if AI summarization becomes popular.