Norway has prohibited Meta, founded by Mark Zuckerberg, from running behavioural advertising on Facebook and Instagram. The Norwegian Data Protection Authority enforced the restriction in reaction to user monitoring and profiling, which infringes their right to privacy.
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The Prohibition and Its Effects
The behavioural advertising prohibition will go into force on August 4 and last for three months, or until Meta proves it is in conformity with the law. If Meta disobeys the ruling, a coercive punishment of up to one million NOK ($100,000) per day may be imposed. The Norwegian Data Protection Authority has said that this restriction only applies to users in Norway.
Meta's Unlawful Behaviour
The implementation of a temporary ban on behavioural advertising for Facebook and Instagram resulted from the Norwegian Data Protection Authority's determination that Meta's practises were unlawful. The Irish Data Protection Commission ruled in December that Meta was engaging in unlawful behavioural advertising on behalf of all data protection authorities in the European Economic Area (EEA). This decision was taken in response to that decision. Despite certain adjustments made by Meta in response to earlier judgements, the Court of Justice of the European Union has found that Meta's behavioural advertising continues to violat
User Rights and Privacy Protection
It's important to understand that Norway's restriction on behavioural advertising does not entail an outright ban on Facebook or Instagram within the nation. The ban's objective is to guarantee that Norwegian users may access these services in a secure manner while upholding their legal rights. The importance of privacy as a basic human right is emphasised by the Norwegian Data Protection Authority, which also stipulates that business models must uphold it.
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