Meta competes with Twitter by using the competing microblogging service Threads.

 In more than a hundred nations, Threads is available for free download through the Google Play Store and the Apple App Store.

The business claims its new microblogging service, called Meta, is Instagram's "text-based conversation app." Meta debuted the service on Thursday. Threads is viewed as a direct competitor to Twitter, which has undergone significant changes since Elon Musk acquired the company and has witnessed a large influx of people moving to alternatives like Bluesky and Mastodon.

In more than a hundred nations, Threads is available for free download through the Google Play Store and the Apple App Store. Users may send brief messages on the text-based social messaging app, and other users can like, share, and comment on them. Posts may contain up to 500 characters, links, images, and videos that are no longer than five minutes.

Everything you need to know about the newest Twitter competitor, Instagram Threads

Because the app is based on the Instagram network, users may easily reuse their Instagram login. It automatically follows the Instagram users you already follow. You may also personalise your Threads profile on Meta.

Meta said earlier this year that it was developing a text-based platform. Bluesky, Mastodon, and Twitter are supported by Meta's Threads. Users may share text, images, and videos with their followers on all of those networks. The social media behemoth claimed that Threads was created "with tools to enable positive, productive conversations," and users would have control over who mentions them or replies to them within the programme.