Amazon could soon provide automated, summary reviews on products.

The e-commerce behemoth is presently developing a function in its shopping app that summarises user feedback using AI.

A recent job advertisement by Amazon made mention of a ChatGPT-like search experience last month. (Express photo)

The most revolutionary technology of the past ten years, generative AI, has drawn billions of dollars in investment from several businesses looking for a competitive edge. Following up on a previous study from last month, a new research provides further information about how Amazon is incorporating artificial intelligence into its platform to assist shoppers in finding the perfect product.

The major online retailer has started testing a function in its shopping app that summarises consumer ratings of items using AI. The feature gives a concise summary of what customers liked and disliked about the product, along with a note indicating the summary was produced by AI.

The study, for instance, described a kid-friendly cauldron toy called "Magic Mixies." While some consumers of the toy enjoyed it for its "fun factor, appearance, value, performance, quality, charging, and leakage," the AI-generated product summary noted that the majority of customers thought $100 was too much to pay for the toy. The report also emphasised problems some clients had with the cost and calibre of the goods.