The $224.5 billion in advertising income generated by Alphabet in 2022 came from its search services, Gmail, Google Play, Google Maps, YouTube commercials, Google Ad Manager, AdMob, and AdSense.
In order to address concerns about anti-competitive practises, Alphabet's Google may need to sell a portion of its profitable adtech business, EU authorities said on Wednesday, threatening the corporation with its toughest regulatory penalty to yet.
Two years after starting an inquiry into actions like preferring its own advertising services, the European Commission laid out its complaints in a statement of objections to Google. If found guilty, this may result in a punishment of up to 10% of Google's annual global revenue.
With the advertising industry accounting for 79% of the company's total income last year, the stakes are higher for Google in its most recent spat with authorities.
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