One thing is obvious... Future goals for Apple and Meta are extremely different.

 Even if Apple's Vision Pro is not without faults, Cupertino appears to have a different idea of what a face computer ought to be.

Many immediately assumed that Cupertino's ambition for a "spatial computer" was identical to Meta's Chief Executive Mark Zuckerberg's drive into the Metaverse when Apple unveiled the ambition Pro at its WWDC conference last week. In fact, a significant portion of people, including Zuckerberg, made fun of the Vision Pro for being "expensive," "magical," and "antisocial." Apple aficionados may be incensed at Zuckerberg's response to the Vision Pro, but if you carefully read his remarks, it becomes obvious that Apple and Meta have quite different expectations for the future.

The two brands differ from one another in numerous respects, including methods and messaging. While Apple adopted a different strategy with the Vision Pro, referring to it as a generic computing platform that provides numerous experiences, while Meta totally rethought its Metaverse strategy with a headset that will be necessary to experience a single experience (like gaming, for example). You may view the current internet via a different perspective with The Vision Pro. Then things start to get interesting because, unlike Meta, Apple isn't attempting to create Internet 2.0 or the Metaverse, which Mark Zuckerberg envisions as a fully fledged digital environment existing outside of the one in which we already live.

The absence of terms like "headset," "virtual reality," and "metaverse" from Apple's announcement of the Vision Pro may be due to this. In addition to helping Apple differentiate the Vision Pro from its rivals, Cupertino's decision served as a kind of proof of how disastrous the Metaverse was, both as a concept and the course it took.