According to three people familiar with the matter, the newspaper stated that Yaccarino, who assumed the role of CEO on June 5, intends to introduce full-screen, sound-on video advertising that would be displayed to users scrolling through Twitter's new short-video feed.
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According to the Financial Times (FT), Linda Yaccarino, Twitter's new CEO, is working on a number of initiatives to woo back advertisers that abandoned the service while it was owned by Elon Musk, including launching a video advertisements business, seeking more celebrities, and expanding staff.
According to three people familiar with the matter, the newspaper stated that Yaccarino, who assumed the role of CEO on June 5, intends to introduce full-screen, sound-on video advertising that would be displayed to users scrolling through Twitter's new short-video feed.
According to the article, which cited a source familiar with the situation, she is in discussions about a more extensive agreement with Alphabet-owned Google that would involve advertising and access to some of Twitter's data.
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